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October 26, 2020

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Identify Your Ideal Mentor

October 21, 2020

Identify Your Ideal Mentor

Mentorship is a key to success.

The numbers confirm what we already know. Students who regularly met with a mentor were 52% less likely to skip school and 46% more likely to say no to drugs.¹ At-risk adults with mentorship expressed more interest in pursuing higher education. It makes sense; a mentor can offer a unique perspective on your circumstances and also help you talk through the situations you face. There isn’t a person on the planet who wouldn’t benefit from having a mentor at some stage in their life.

But finding the perfect mentor for you? That’s where the challenge begins.

Building a mentoring relationship with someone can be time consuming work that shouldn’t be taken lightly. Here are three essential indicators to help you identify the right person to be your mentor.

Do you want to be like this person?
There are plenty of high-achieving, high-earning individuals that you probably wouldn’t want in your life. That’s not to say you can’t learn from someone who doesn’t share your values, has totally different interests, and works in a field you find less than stimulating. But a mentor should be a person who you strive to imitate. Ask yourself these questions… Who inspires you to work harder and smarter? Who do you admire for their integrity and kindness? Who do you find yourself emulating and feeling good about it? That’s the person you want as a mentor.

Can you develop a friendship with this person?
Mentorship is NOT just having an older buddy around you can swap jokes with. There must be a real bond of friendship for it to actually work. It’s worth considering what you look for in a friend. Do you seek someone who respects your decisions and opinions? Are you comfortable with appropriate and constructive criticism? Or do you surround yourself just with video game partners and rec league teammates? Nothing wrong with those friends or acquaintances, but a mentor must also have the interpersonal skills and emotional maturity to achieve a deeper level of connection. It’s the only way they’ll be able to speak into your life, challenge you, and help you level up.

Will this person challenge you?
Ultimately, a mentor is someone who pushes you to be better. Someone who fuels your personal growth and accelerates your maturing process. That means they can’t shy away from taking you to task for your failures. But they’ll also celebrate your victories with you and won’t take credit for your accomplishments. They’re not afraid of pointing out your weaknesses, while at the same time giving you tools to overcome them and move on. The right mentor for you realizes that the truth is a powerful tool of change, that encouragement is the best motivator, and that accomplishment is the ultimate reward.

Let’s be clear; there’s nothing wrong with casual, relaxed friends. Not every hangout has to be an intense brainstorming session or motivational seminar. But don’t neglect the relationships that will push and challenge you to grow. Look for the people in your life who inspire you and start a conversation. Ask if they want to grab some coffee and talk about how they do it. Put in the legwork building a real mentorship with someone you want to be like and watch the fruits of that friendship flourish!

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How To Talk To Your Spouse About Money

October 7, 2020

How To Talk To Your Spouse About Money

Family finances isn’t always a fun topic.

But getting in the habit of discussing money early on in your relationship may help pave the way for a smoother future. Whether or not you see eye to eye, learning each other’s spending habits and budgeting styles can help avoid any financial obstacles in the future. Below are some tips on getting started!

Talk about money regularly
One of the best ways to approach a conversation about money is to decide in advance when you’re going to have it, rather than springing it on your spouse out of the blue. Family budgeting means making the time to talk upfront and staying transparent about it on a consistent basis. If you and your spouse choose to set a monthly or annual budget, commit to sitting down and reviewing family expenses at the end of each month to see what worked and what didn’t.

Start a budget
It’s easy to feel overwhelmed if you don’t have a family budget and don’t know where to start. However, with the development of mobile applications and online banking, you can now more easily track your spending habits to find ways to cut unnecessary expenses. For example, if you see that you’re going out to dinner most nights, you can try replacing one or two of those evenings out with a home cooked meal. Small changes to your routine can make saving easier than you might have thought!

Remember your budgeting goals
Budgeting comes down to a simple question—how will these money decisions affect the happiness of my family? For example, you might need to ask yourself if taking an awesome vacation to your favorite theme park will give your family more happiness than fixing your minivan from 2005. Can’t do both? You aren’t necessarily forgoing the vacation to fix your car; instead, you might need to invest in your car now rather than potentially letting a problem worsen. You might then decide to rework your budget to set aside more money every month to take the trip next year.

The key is that talking to your spouse about money may actually become more about talking to them about your goals and family. When you put it that way, it may be a much more productive and rewarding conversation!

Even if you haven’t discussed these things before you walked down the aisle, it’s never too late to sit down with your spouse. This topic will continue over time, so talking about your financials with your partner as you approach new milestones and experience different life events as a family can help you financially prepare for the future.

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Emotional Intelligence And Money

Emotional Intelligence And Money

We’re used to thinking of intelligence as our ability to process and master new information.

It’s not something we usually associate with kindness or compassion or empathy. In fact, we might think of highly intelligent people as being cold and almost robotic! But there’s more to intelligence than being able to recall obscure facts or recite esoteric trivia.

Intelligence isn’t just about learning what you’d find in a textbook. Our brains receive emotional and personal information every day that we have to understand and act upon. The ability to identify and manage these feelings successfully is rated as emotional intelligence, and it plays a role in our quality of life. It also makes a big difference in how much we make. Some research indicates that people with a high emotional intelligence score (also called EQ) make an average of $29,000 more than people with a lower score.(1)

But… why?

Why would understanding and processing our emotions correlate with a higher annual income? How else could your EQ affect your financial life? Let’s explore the relationship between emotional intelligence and money!

Emotional intelligence helps you make wise decisions
We all have feelings about money. And those feelings impact our decision-making process. You might be really proud of how much you earn and want to flaunt that with purchases you make. Or spending might be difficult for you because of your background and upbringing. Maybe you’re afraid to even look at your bank account after a stress-fueled shopping spree.

Identifying those feelings is essential to understanding your financial decisions. It helps you recognize your motivations and the processes that lead to certain actions. And once you’ve identified those root feelings, you can start to make changes that will alter your actions.

High emotional intelligence is a workplace advantage
To start with, there are some fields where emotional intelligence is foundational. Recognizing and empathizing with the emotions of others is pretty much required if you’re a counselor, a diplomat, or any kind of negotiator. But you might be surprised by how much EQ can affect success in other careers. Building and maintaining relationships can give you an edge in just about any workplace or market. For instance, L’oreal increased net revenue by $2.5 million by prioritizing EQ when hiring salespeople.(2) Most effective leaders have high EQs.(3) It makes sense; it’s much easier to inspire people when you understand their motivations and feelings and speak to their specific goals.

How to increase your emotional intelligence
So how can you boost your emotional intelligence? Here are a few simple practices that can make a big difference in how you relate to others and interact with your feelings.

- Process your own emotions. Try to capture how you feel in a three word sentence. That could be something like “I feel happy” or “I feel frustrated” or “I feel tired.” Avoid framing those sentences in terms of what other people are doing. Steer clear of “you are blank” and consider your own emotions!

- Consider another perspective. Empathy is key to emotional intelligence. Try to see the situation through the other person’s eyes the next time you start to get frustrated or annoyed. What does this person value? Do they have past experiences that are influencing their actions? Are they doing something out of fear or anger?

- Control your feelings. This is the tricky part. It’s one thing to recognize that you’re angry or sad. It’s another thing to reign in those emotions before you act on them and potentially make a situation worse. Remembering to pause for a moment and breathe deeply in stressful situations can be a huge help. Ask yourself if this issue will be important tomorrow or if you’re just getting swept away in the moment. Sometimes it’s best to remove yourself from the situation to gain a bit of clarity and perspective!

Emotional intelligence might not seem important compared to other skills. Being aware of your feelings isn’t something you can put on a resume, and it’s not normally enough to land you that dream job. But it can give you a key advantage as your career progresses. Try developing some of the EQ skills mentioned in this article and see where they take you!

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Should You Only Use Cash?

July 6, 2020

Should You Only Use Cash?

Bills and coins are outdated.

Who actually forks over cash when they’re out and about anymore? Paper money and copper coins are a relic of the past that are useless in a world of credit cards and tap-to-pay…

Except when they’re not.

Using cards and digital payment systems actually comes with some pretty serious drawbacks. Here’s a case for considering going cash only, at least for a little while!

The card convenience (and curse)
Plastic cards can make spending (a little too) easy. See an awesome pair of shoes in the store? No problem! Just swipe at the counter and you’re good to go. Online shopping is even more frictionless. Everything from new clothes to lawn chairs is a few clicks away from delivery right to your front door.

And that’s the problem.

You might not notice the effect of swiping your card until it’s too late. Those shoes were a breeze to buy until you check your bank account and see you’re in the red, or you get your credit card bill. It’s easy to find yourself in a hopeless cycle of overspending when buying things just feels so easy.

The pain of spending cash
Handing over cash can be a different phenomenon. Paying with actual dollars and cents helps you connect your hard-earned money with what you’re buying. It makes you more likely to question if you really need those shoes or clothes or lawn chairs. Studies show that people who pay with cash spend less, buy healthier foods, and have better relationships with their purchases than those who use credit cards.(1) That’s why going with cash only might be a winning strategy if you find yourself constantly in credit card debt or just buying too much unnecessary stuff every month.

Security
To be fair, cash does have some safety concerns. It can be much more useful to a criminal than a credit card. You can’t call your bank to lock down that $20 bill someone picked out of your pocket on the subway! That being said, cards expose you to the threat of identity theft. A criminal could potentially have access to all of your money. There are potential dangers either way, and it really comes down to what you feel comfortable with.

In the end, going cash only is a personal decision. Maybe you rock at only buying what you need and you can dodge the dangers of overspending with your cards. But if you feel like your budget isn’t working like it should, or you have difficulty resisting busting out the plastic when you’re shopping, you may want to consider a cash solution. Try it for a few weeks and see if it makes a difference!

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How Do Youtubers Make Money?

May 27, 2020

How Do Youtubers Make Money?

People make tons of money on YouTube.

And a lot of it doesn’t seem to make any sense. The highest paid YouTuber is Ryan Kaji, an eight-year-old child who opens toys and plays with them on camera. He made $26 million from June 1, 2018 to June 1, 2019 (1). The list of highest earning YouTubers includes another child, multiple gamers, and a group of guys who do tricks.

So how do people make money opening toys, playing video games, or doing makeup tutorials? What value are these people bringing to their millions of viewers?

The power of the parasocial
It’s important to understand why people watch YouTube. Part of it is for the occasional funny video. Those are great, but they’re difficult to monetize. What’s become more common is for someone to start a channel dedicated to creating a certain kind of content. It can be anything from music reviews to makeup tutorials to skit comedy. Viewers stumble onto the channel and enjoy what they see, but soon something special starts to happen; they form a type of relationship with the content creator.

This is a well-observed phenomenon called a parasocial interaction. People start to feel like they know someone without ever actually meeting them in real life. You’re not just watching someone play video games or watching the news or listening to a music review. You’re spending time with someone you relate to and think of as a friend, sort of. And that results in racking up consistent viewing hours.

Ads
Roughly 1 billion hours of YouTube videos get watched every single day (2). It’s really the perfect platform for almost anyone trying to advertise their business. Content creators can become YouTube partners once they have a certain number of subscribers and watched hours. This allows them to put ads in their videos with Google Adsense, provided they follow certain guidelines.

On paper, ads don’t pay much; Forbes estimated in 2018 that top YouTube talent could make about $5 per 1,000 views from ads (3). That’s why the key is to create lots of bankable content. Uploading 5 days a week with an average of 100,000 views per video 52 weeks per year could hypothetically earn you $130,000 annually. But there’s more ways to monetize YouTube than ads.

Sponsorships
There are plenty of businesses looking for more personal ways of marketing their products. (Remember that YouTubers can have parasocial relationships with their audiences.) A recommendation from your favorite channel feels like a recommendation from a trusted friend. And brands are willing to pay big dollars to cash in on that opportunity. Compensation for a sponsored video varies on the size of a YouTuber’s audience, but on average it’s around $2,000 per 100,000 subscribers. This is where the numbers start to skyrocket. A single sponsored video per week with 100,000 views can now potentially net you $130,000 annually. At that point, you’re poised to grow your audience and further increase your cash flow.

Realistically, YouTubers make money the same way entertainers have for years. They draw attention to ads and are mouthpieces for brands. The differences are that the barriers to entry are incredibly low and scope of the audience essentially limitless. There’s no doubt that YouTube has revolutionized who gets to shape modern media.

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Can You Buy Happiness?

Can You Buy Happiness?

Let’s face it: There’s a relationship between money and happiness.

Anyone who’s looked at their savings account during a market correction or has lived paycheck to paycheck knows that not having enough money can be incredibly stressful. But there’s also a fair chance that you know of someone who’s wealthy (i.e., seems to have plenty of money) but is often miserable. So what exactly is the relationship between money and happiness? Let’s start by looking a little closer at happiness.

Happiness is really complicated
There is no single key to happiness. Close relationships, exercise, and stress management all may play a role in increasing emotional well-being. Little things like journaling, going on a walk, and listening to upbeat music can also help lift your mood. But none of those factors alone makes you happy—most of them actually turn out to be interrelated. It’s hard to maintain strong personal relationships if you take out your work stress on your friends! Assuming that money alone will outweigh a bad relationship, high stress, and an unhealthy lifestyle is a skewed mindset.

Money contributes to happiness
That being said, money can certainly contribute to happiness. For one, It’s a metric we use to figure out how much we’ve accomplished in our lives. It helps to boost confidence in our achievements if we’ve been handsomely rewarded. But more importantly, the absence of money can be a huge cause of dismay. It’s easy to see why; constantly wondering if you can pay your bills, fending off debt collectors, and worrying about retirement can take a serious emotional toll. In fact, having more money essentially only supports greater emotional well-being until you reach an income of about $75,000 (1). People felt better about how much they had accomplished past that point, but their day-to-day emotional lives pretty much stayed the same.

What’s the takeaway?
In short, you can’t technically buy happiness. However, taking control of your financial life definitely has emotional benefits. You may increase your feeling of wellbeing if your income gets boosted to a point, but it’s not a silver bullet that will solve all of your problems. Instead, try to think of your finances as one of the many factors in your life that has to be balanced with things like friendship, adventure, and generosity.

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Tips on Managing Money for Couples

December 30, 2019

Tips on Managing Money for Couples

Couplehood can be a wonderful blessing, but – as you may know – it can have its challenges as well.

In fact, money matters are the leading cause of stress in modern relationships. The age-old adage that love trumps riches may be true, but if money is tight or if a couple isn’t meeting their financial goals, there could be some unpleasant conversations (er, arguments) on the bumpy road to bliss with your partner or spouse.

These tips may help make the road to happiness a little easier.

1. Set a goal for debt-free living. Certain types of debt can be difficult to avoid, such as mortgages or car payments, but other types of debt, like credit cards in particular, can grow like the proverbial snowball rolling down a hill. Credit card debt often comes about because of overspending or because insufficient savings forced the use of credit for an unexpected situation. Either way, you’ll have to get to the root of the cause or the snowball might get bigger. Starting an emergency fund or reigning in unnecessary spending – or both – can help get credit card balances under control so you can get them paid off.

2. Talk about money matters. Having a conversation with your partner about money is probably not at the top of your list of fun-things-I-look-forward-to. This might cause many couples to put it off until the “right time”. If something is less than ideal in the way your finances are structured, not talking about it won’t make the problem go away. Instead, frustrations over money can fester, possibly turning a small issue into a larger problem. Discussing your thoughts and concerns about money with your partner regularly (and respectfully) is key to reaching an understanding of each other’s goals and priorities, and then melding them together for your goals as a couple.

3. Consider separate accounts with one joint account. As a couple, most of your financial obligations will be faced together, including housing costs, monthly utilities and food expenses, and often auto expenses. In most households, these items ideally should be paid out of a joint account. But let’s face it, it’s no fun to have to ask permission or worry about what your partner thinks every time you buy a specialty coffee or want that new pair of shoes you’ve been eyeing. In addition to your main joint account, having separate accounts for each of you may help you maintain some independence and autonomy in regard to personal spending.

With these tips in mind, here’s to a little less stress so you can put your attention on other “couplehood” concerns… Like where you two are heading for dinner tonight – the usual hangout (which is always good), or that brand new place that just opened downtown? (Hint: This is a little bit of a trick question. The answer is – whichever place fits into the budget that you two have already decided on, together!)

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5 Things to Consider When Starting Your Own Business

July 10, 2019

5 Things to Consider When Starting Your Own Business

Does anything sound better than being your own boss?

Well, maybe a brand new sports car or free ice cream for life. But even a state-of-the-art fully-decked-out sports car will eventually need routine maintenance, and the taste of mint chocolate chip can get old after a while.

The same kinds of things can happen when you start your own business. There are many details to consider and seemingly endless tasks to keep organized after the initial excitement of being your own boss and keeping your own hours has faded. Circumstances are bound to come up that no one ever prepared you for!

Although this list is not exhaustive, here are 5 things to get you started when creating a business of your own:

1. Startup cost

The startup cost of your business depends heavily on the type of business you want to have. To estimate the startup cost, make a list of anything and everything you’ll need to finance in the first 6 months. Then take each expense and ask:

  • Is this cost fixed or variable?
  • Essential or optional?
  • One-time or recurring?

Once you’ve determined the frequency and necessity of each cost for the first 6 months, add it all together. Then you’ll have a ballpark idea of what your startup costs might be.

(Hint: Don’t forget to add a line item for those unplanned, miscellaneous expenses!)

2. Competitors

“Find a need, and fill it” is general advice for starting a successful business. But if the need is glaring, how many other businesses will be going after the same space to fill? And how do you create a business that can compete? After all, keeping your doors open and your business frequented is priority #1.

The simplest and most effective solution? Be great at what you do. Take the time to learn your business and the need you’re trying to fill – inside and out. Take a step back and think like a customer. Try to imagine how your competitors are failing at meeting customers’ needs. What can you do to solve those issues? Overcoming these hurdles can’t guarantee that your doors will stay open, but your knowledge, talent, and work ethic can set you apart from competitors from the start. This is what builds life-long relationships with customers – the kind of customers that will follow you wherever your business goes.

(Hint: The cost of your product or service should not be the main differentiator from your competition.)

3. Customer acquisition

The key to acquiring customers goes back to the need you’re trying to fill by running your business. If the demand for your product is high, customer acquisition may be easier. And there are always methods to bring in more. First and foremost, be aware of your brand and what your business offers. This will make identifying your target audience more accurate. Then market to them with a varied strategy on multiple fronts: content, email, and social media; search engine optimization; effective copywriting; and the use of analytics.

(Hint: The amount of money you spend on marketing – e.g. Google & Facebook ads – is not as important as who you are targeting. And fortunately for anyone curious about a career with Equis, they already have all the tools you could need to start and grow a lasting career – including access to leads!)

4. Building product inventory

This step points directly back to your startup cost. At the beginning, do as much research as you can, then stock your literal (or virtual) shelves with a bit of everything feasible you think your target audience may want or need. Track which products (or services) customers are gravitating towards – what items in your inventory disappear the most quickly? What services in your repertoire are the most requested? After a few weeks or months you’ll have real data to analyse. Then always keep the bestsellers on hand, followed closely by seasonal offerings. And don’t forget to consider making a couple of out-of-the-ordinary offerings available, just in case. Don’t underestimate the power of trying new things from time to time; you never know what could turn into a success.

(Hint: Try to let go of what your favorite items or services might be, if customers are not “biting”.)

5. Compliance with legal standards

Depending on what type of business you’re in, there may be standards and regulations that you must adhere to. For example, hiring employees falls under the jurisdiction of the Department of Labor and Federal Employment Laws. There are also State Labor Laws to consider. Be sure to do your research on all of the legal matters that can arise when beginning your own business.

(Hint: Here’s a good place to start for a company like yours: Equis Financial.)

Starting your own business is not an impossible task, especially when you’re prepared. And what makes preparing yourself even easier is becoming your own boss with an established company like Equis Financial.

For the cost of a license, you can become a certified Equis Agent. The need for financial professionals exists – everyone needs to know how money works, and many people need help in achieving financial independence. Equis works alongside industry-leading carriers to provide a portfolio of products that agents can be proud to offer their clients. We take pride in working with families to create a solution that best fits their needs and budget.

Anytime you’re ready, I’d be happy to share my experience with you as well as many other advantages to consider – when becoming an associate with Equis.

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