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September 28, 2020

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Life Insurance Myths

September 9, 2020

Life Insurance Myths

We love facts.

Maybe it’s a byproduct of the modern age, but many of us desire an accurate worldview that’s based on evidence and data. Who wants to live with their head in the clouds, believing myths or superstitions?

Unfortunately, there are those of us who have fallen prey to certain life insurance urban legends. Here are some common myths that many people believe and some cold, hard facts to debunk them!

Myth: Life insurance is less important than my other financial obligations
Here’s how the story goes. You have a spouse you love, a house you’re proud of, a reliable car, and kids you care for. All of that takes money; date nights, mortgages, and tuition aren’t cheap! It can be hard to swallow taking on another financial obligation like life insurance on top of the bills you’re already paying.

But life insurance isn’t simply another burden for you to carry. It’s an essential line of protection that empowers you to provide for your family regardless of what happens. The payout can act as a form of income replacement that can help your loved ones maintain their lifestyle, pay their bills, and pursue their dreams when they need financial help the most. Life insurance isn’t less important than your other financial responsibilities. It’s an essential tool that helps the people in your life meet their financial obligations if something were to happen to you!

Myth: Life insurance is unaffordable
This is an incredibly common myth, especially among Millennials; 44% overestimated the cost of life insurance by five times!(1) 65% of people who don’t have life insurance say they can’t afford it.(2) But life insurance is far more affordable than you might think. A healthy, non-smoking 25 year old could only pay $25 per month for a policy.(3) That’s about what a subscription to three popular streaming services would cost!(4) Do some online shopping and be amazed by how affordable life insurance really is!

Myth: My employer-provided insurance is enough
Just under half the workforce has life insurance from their employer.(5) That’s great! The more life insurance you have available to you the better. But it simply might not be enough to fully protect your family. Professionals typically advise that you purchase about 10 times your annual income in life insurance coverage. Most employer-provided life insurance gives only one to three years of protection.(6) That’s not to say you should refuse a policy through work. But you might need to get some extra protection!

Contact a financial advisor if you still have doubts or concerns. They’re full-time myth busters who will help you navigate the sometimes confusing world of financially protecting your family!

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(1) Nupur Gambhir, “9 common life insurance myths debunked,” Policygenius, March 13, 2020 https://www.policygenius.com/life-insurance/common-life-insurance-myths-debunked/

(2) “Is Life Insurance Tomorrow’s Problem? Findings from the 2020 Insurance Barometer Study,” LIMRA, June 16, 2020 https://www.limra.com/en/newsroom/industry-trends/2020/is-life-insurance-tomorrows-problem-findings-from-the-2020-insurance-barometer-study/

(3) Sterling Price, “Average Cost of Life Insurance (2020): Rates by Age, Term and Policy Size,” Aug. 10, 2020, valuepenguin.com/average-cost-life-insurance

(4) Joe Supan, “Americans already subscribe to three streaming services on average. Is there room for more?,” Allconnect, Jun 20, 2020, https://www.allconnect.com/blog/average-american-spend-on-streaming#:~:text=One%20poll%20from%20The%20Hollywood,at%20just%20over%20%2414%2Fmo.

(5) Marvin H. Feldman, “4 Things You Probably Don’t Know About Your Life Insurance at Work,” Life Happens, Sept. 22, 2017 https://lifehappens.org/blog/4-things-you-probably-dont-know-about-your-life-insurance-at-work/#:~:text=Press-,4%20Things%20You%20Probably%20Don’t%20Know,Your%20Life%20Insurance%20at%20Work&text=For%20the%20first%20time%20ever,to%20a%20new%20LIMRA%20study.

Dig yourself out of debt

August 17, 2020

Dig yourself out of debt

I hate to break it to you, but no matter what generation you are – Baby Boomer, Generation X, or Millennial – you’re probably in debt.

If you’re not – good on you! Keep doing what you’re doing.

But if you are in debt, you’re not alone. A study[i] by the financial organization, Comet, found:

  • 80.9 percent of Baby Boomers are in debt
  • 79.9 percent of Generation X is in debt
  • 81.5 percent of Millennials are in debt

There are some folks whose goal is to eliminate all debt – and if that’s yours, great! But one thing to keep in mind while you’re working towards that finish line is that not all debt is created equal. Carrying a mortgage, for example, may be considered a “healthy” debt. Student loan debt may feel like an encumbrance, but hopefully, your education has given you more earning power in the workforce. A car loan may even be considered a healthy debt. So, there are some types of debt that may offer you advantages.

Any credit card debt you have, however, should be dealt with asap. Credit card debt can cost money every month in the form of interest, and it gives you nothing in return – no equity, no education, no increase in earning potential. It’s like throwing money down the drain.

So, let’s get to work and look at some of the best tips for paying down credit card debt.

1. Get to know your debt
Make a commitment to be honest with yourself. If you’re in denial, it’s going to be hard to make positive changes. So take a good, hard look at your debt. Examine your credit card statements and note balances, interest rates, minimum monthly payment amounts, and due dates. Once you have this information down in black and white you can start to create a repayment strategy.

2. Get motivated
Taking on your debt isn’t easy. Most of us would rather not confront it. We may make half-hearted attempts to pay it off but never truly get anywhere. Need a little motivation? Getting rid of your credit card debt may make you happier. The Comet study asked respondents to rate their happiness on a scale of one to seven.[ii] It turns out that those who selected the lowest rating also carried the highest amounts of credit card debt. Want to be happier? It seems like paying off your credit card debt may help!

3. Develop your strategy
There are many strategies for paying off your credit card debt. Once you understand all your debt and have found your motivation, it’s time to pick a strategy. There are two main strategies for debt repayment. One focuses on knocking out the highest interest debt first, and the other method begins with tackling the smallest principal balances first. Here’s how they work:

  • Start with the highest interest rate: One of the items you should have noted when you did your debt overview is the interest rate for each account. With this method, you’ll throw the largest payment you can at your highest interest rate debt every month, while paying the minimum payments on your other debts. Utilizing this method may help you pay less interest over time.

  • Start with the smallest balance: As opposed to comparing interest rates, this method requires you to look at your balances. With this strategy, you’ll begin paying the smallest balance off first. Continue to make the minimum payments on your other accounts and put as much money as you can towards the smallest balance. Once you have that one paid off, combine the amount you were paying on that balance with the minimum you were paying on your next smallest balance, and so on. This strategy can help keep you motivated and encouraged since you should start to see some results right away.

Either strategy can work well. Pick the one that seems best for you, execute, and most importantly – don’t give up!

4. Live by a budget
As you begin chipping away at your credit card debt, it’s important to watch your spending. If you continue to charge purchases, you won’t see the progress you’re making, so watch your spending closely. If you don’t have a budget already, now would be a good time to create one.

5. Think extra payments
Once you are committed to paying off your debt and have developed your strategy, keep it top of mind. Make it your number one financial priority. So when you come across “found” money – like work bonuses or gifts – see it as an opportunity to make an extra credit card payment. The more of those little extra payments you make, the better. Make them while the cash is in hand, so you aren’t tempted to spend it on something else.

6. Celebrate your victories
Living on a budget and paying off debt can feel tedious. Paying off debt takes time. Don’t forget to take pride in what you’re trying to accomplish. Celebrate your milestones. Do something special when you get that first small balance paid off, but try to make the occasion free or at least cheap! The point is to reward yourself for your hard financial work. (Hint: Try putting up a chart or calendar in your kitchen and marking off your progress as you go!)

Reward yourself with a debt-free life Getting out of debt is a great reward in and of itself. It takes discipline, persistence, and patience, but it can be done. Come to terms with your debt, formulate a strategy, and stick to it. Your financial future will thank you!

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How much will this cost me?

How much will this cost me?

If you’re dipping your toe in the pool of life insurance for the first time, you’re bound to have a lot of questions.

At the top of your list is probably how much setting up a policy is going to cost you.

There are several things that can determine how much you’ll pay for life insurance, including the type of policy you select. But before we dive in and look at cost, let’s check out the types of life insurance available.

Major types of life insurance
Life insurance is customizable and can suit many different needs, but for the most part, life insurance comes in three main varieties.

Term life insurance: A term life policy is active for a preselected length of time. It could be 15, 20, or 30 years. If something happens to you during that term, your beneficiary will receive the death benefit of the policy.

Permanent life insurance: Permanent life insurance is a policy that stays active as long as you’re alive. When you pass away, the policy pays out to your named beneficiary. The value of the policy increases over time, and you can borrow against this “cash value” in some circumstances.

Universal life insurance: Universal life insurance works like a permanent life policy in that it pays out to your beneficiary, but it also accrues interest over the policy term (which may be affected by market performance).

How your cost is calculated
The insurance company estimates the cost of a life insurance policy based on your risk factors. Risk factor data is gathered and evaluated based on the information in your application. Then the insurance company uses historical data, trends, and actuarial processes to come up with a premium for you.

The cost of some life insurance policies can change over time, while others remain the same.

What risk factors does the company use?
When the insurance company is calculating your rate, they look at several factors, including:

Your demographics: Your demographics include your age, weight, gender, and health. The company will also want to know if you smoke, and other health-related issues you may have.

The amount of the death benefit: The death benefit is the amount the policy will pay to your beneficiaries when you pass away. The larger the death benefit you select, the more expensive the policy.

Your lifestyle: Lifestyle habits and hobbies can affect the cost of your policy. The insurance company will want to know if you ride a motorcycle regularly, or how often you drink alcohol, for example.

Your risk and life insurance cost
The risk of when your death will occur ultimately determines your life insurance costs. That’s why the younger you are the less the policy should cost. If you wait to purchase your life insurance policy when you’re older, the policy will most likely cost more.

But there are things you can do that may help lessen the cost of the policy. Anything that will increase your health status may help with your life insurance costs. Quitting smoking and starting a regular exercise program can promote your health and in turn this may also have a positive effect on your health insurance premium.

A life insurance agent can help
If you’re looking for a life insurance policy and wondering about the cost, a qualified life insurance agent can be a great help. A life insurance agent has access to many different insurance companies and can work to get you matched with the right policy at the right price for you.

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This article is for informational purposes only and is not intended to promote any certain products, plans, or strategies for saving and/or investing that may be available to you. Market performance is based on many factors and cannot be predicted. Before investing or enacting a savings or retirement strategy, seek the advice of a financial professional, accountant, and/or tax expert to discuss your options.

Headed in the Right Direction: Managing Debt for Millennials

Headed in the Right Direction: Managing Debt for Millennials

Three simple words can strike fear into the heart of any Millennial:

Student.

Loan.

Debt.

The anxiety is not surprising: In 2015, 7 out of 10 college graduates had $30,100 in student debt.

$30 grand? For that you could travel the world. Put a down payment on a house. Buy a car. Even start a new business! But instead of having the freedom to pursue the American Dream in the palm of their hands, there’s a $30,000 ball and chain around Millennials’ feet.

That many young people owing that much money before they even enter the workforce? It’s unbelievable!

Now just imagine adding car payments, house payments, health insurance premiums, and more on top of that student debt. No wonder 57% of Millennials report that paying for essentials alone is a “somewhat-to-very-significant” source of stress!

Now is the time to get ahead of your debt. Not later. You can manage that debt and get out from under it!

So how do you do that? Sometimes improving your current situation involves more than making smarter choices with the money you earn now. Getting out of that debt ditch means finding a way to make more.

There are 2 things you can monetize right now:

  • Your education
  • Your experience

Both have their own challenges. You may not have spent much time in a particular field yet, so not a lot of experience. And what if you’re working a job that has nothing to do with your major? There goes education.

Two speed bumps. One right after the other. But you can still gain momentum in the direction you want your life to go!

How? A solid financial strategy. A goal you can see. A destination for financial independence.

Debts can become overwhelming – remember that stat up there? But with a strategy in mind for the quick and consistent repaying of your loans, so much of that stress and burden could be lifted.

Contact me today. A quick phone call is all we need to help get you rolling in the direction YOU want to go.

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Why You Should Pay Off High-Interest Debt First

May 20, 2019

Why You Should Pay Off High-Interest Debt First

The average U.S. household owes over $5,500 in credit card debt, according to a recent USA Today story.

Baby Boomers and Gen Xers lead the charge – so to speak – with each of those groups scoring close to $7,000 in credit card debt, nearly double the average balance of Millennials.

High interest debt (like credit cards) can slowly suck the life out of your budget – often we may not even realize how much that borrowed money is costing us.

The average APR for credit cards is over 16%. Think about that for a second. If someone offered you a guaranteed investment that paid 16%, you’d probably walk over hot coals to sign the paperwork.

So here’s a mind-bender: Paying down that high interest debt isn’t the same as making a 16% return on an investment – it’s better.

Here’s why: A 16% return on a standard investment is taxable, trimming as much as a third so the government can do whatever it is that governments do with the money. Paying down debt that has a 16% interest rate is like making a 20% return – or even higher – because the interest saved is after-tax money.

Like any investment, paying off high interest debt will take time to produce a meaningful return. Your “earnings” will seem low at first. They’ll seem low because they are low. Hang in there. Over time, as the balances go down and more cash is available every month, the benefit will become more apparent.

High Interest vs. Low Balance
We all want to pay off debt, even if we aren’t always vigilant about it. Debt irks us. We know someone is in our pockets. It’s tempting to pay off the small balances first because it’ll be faster to knock them out.

Granted, paying off small balances feels good – especially when it comes to making the last payment. However, the math favors going after the big fish first, the hungry plastic shark that is eating through your wallet, bank account, retirement savings, vacation plans, and everything else. In time, paying off high interest debt first will free up the money to pay off the small balances too.

Summing It Up
High interest debt, usually credit cards, can cost you hundreds of dollars per year in interest. If you made payments of $150 per month on a $5,500 balance (the U.S. average) at 16% APR, your total interest charges would be over $2000 and the balance would linger for 51 months – and that’s assuming you don’t buy anything else in that time period.

Doubling the payment to $300 per month cuts the total interest charges to less than $850. The balance would be gone in 22 months. Now you just have to figure out where you can save 5 dollars per day to put toward that pesky balance – and what you’ll do with all the extra money when your “investment” pays off. (That part should be easy.)

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What Millennials can learn from Generation Z

What Millennials can learn from Generation Z

Millennials have been praised for having good financial habits despite facing some difficult economic challenges.

Extremely high housing prices, massive student loan debt, and stagnant wages are just a few of the financial hurdles Millennials have had to overcome.

GenZ, on the other hand – the generation right behind Millennials – exist in a different financial picture. Born between 1995 and 2015, they’re the first generation to grow up with mobile technology, and they’ve lived most of their lives under the shadow of the Great Recession. They have an air of self-reliance and frugality. They display financial grace, and they can deliver some valuable financial lessons for their Millennial predecessors.

Minimizing Student Loan Debt
Student loan debt is the elephant in the Millennial living room. Becoming saddled with massive student loan debt practically became a given if you were born a Millennial. The flipside is that Millennials are more educated than any previous generation.

Looking to learn from those who came before them, GenZ is much warier of incurring student loan debt. According to a study by the Center for Generational Kinetics[i], GenZ students may be more apt to try lower-cost options for higher education, such as community college or in-state university systems. And many are working their way through college, paying tuition as they go.

Finding ways to minimize student loan debt could help those Millennials who are still continuing their education.

Retirement Planning
With GenZ’s aversion to student loan debt, it’s not surprising this post-Millennial generation is very concerned with saving for retirement. They’re open to retirement planning and follow a “save now, spend later” principle when it comes to their finances.

This devotion to saving is something every generation can learn from.

Frugality: Effects of the Great Recession
Generation Z is a frugal bunch. They’re often compared to the Greatest Generation – those born approximately between 1910 and 1924 – in that they have a penchant for beginning to save as soon as they enter the workforce and start earning their own money.

Statistics show that 64 percent of GenZ have a savings account compared to 54 percent of older generations.[ii] They’re also bargain hunters. Whereas the Millennial generation was more inclined to pay top price for a brand they love, GenZ-ers know how to look for a deal.

The Financial Mark of a New Generation
It can be said the Millennial generation has been marked by their massive spending power. GenZ, on the other hand, is taking on a reputation for their saving power. A more conservative, old-school aura of frugality and personal responsibility defines this generation’s financial attitudes.

Turns out GenZ has a lot to teach all the generations about personal financial health. If you have a teenager in your life, you might want to take a closer look at how they’re thinking about their financial futures and seeing what you might learn!

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Millennials: Getting Your Money to Work for You

Millennials: Getting Your Money to Work for You

If you feel like you make less money than your parents did at your age… You’re probably right.

A new report from Young Invincibles reveals that millennials have a median income of $40,581 – 20% less than what Baby Boomers were making in the same life stage. It’s probably no great surprise that millennials have less…

Less money to spend. And less money to save.

You know that saving is important for your future. Retirement may seem far away, but it’s coming. So what do you do with the money you should be saving now?

When you put money in a savings account, mostly it just sits there. It accrues tiny amounts over time based on your interest rate. As of July 31, 2017, the FDIC’s Weekly National Rates and Rate Caps report said that the national rate of Annual Percentage Yield (APY) for savings accounts for both Jumbo Deposits (≥ $100,000) and Non-Jumbo Deposits (< $100,000) was 0.06%.

That’s not even a full percent! With an interest rate that tiny, you might be asking yourself what’s even the point of saving? Is there an alternative to putting money into a savings account?

There is.

And this is where a little-known formula called “The Rule of 72” comes in…

Here’s how it works: Take the number 72 and divide it by the rate of interest you hope to earn. The number you get will tell you approximately how many years it will take for your money to double.

For example, say you had $500 in an account at a 4% interest rate. Using the Rule of 72:

72 ÷ 4 = 18

That means it would take approximately 18 years for your $500 to grow to $1,000. (This formula really shows the value of finding a higher interest rate, doesn’t it?) 

Here’s the breakdown (tl;dr - Too Long; Didn’t Read):

  • You probably earn less than your parents did at your age.
  • You’ll probably have less money to set aside for retirement.
  • But you can make what you do save work for you.

If you start now, you have the potential to be well-prepared for your retirement.

Contact me today, and together we can outline all the ways you can leverage the Rule of 72 and how the power of compound interest can help get your money working for YOU.

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3 Tips To Become Financially Literate

3 Tips To Become Financially Literate

Numbers never lie, and when it comes to statistics on financial literacy, the results are staggering.

Recent studies indicate that 76% of Millennials don’t have a basic understanding of financial literacy. Combine that with having little in savings and mountains of debt, and you have the ingredients for a potential financial crisis.

It’s not only Millennials that lack a sound financial education. The majority of American adults are unable to pass a basic financial literacy test. But what is financial literacy? How do you know if you’re financially literate? It’s much more than simply knowing the contents of your bank account, setting a budget, and checking in a couple times a month. Here’s a simple definition: “To be financially literate is to have the knowledge, skills, and confidence to make responsible financial decisions that suit our own financial situations.”

Making responsible financial decisions based on knowledge and research are the foundation of understanding your finances and how to manage them. When it comes to financial literacy, you can’t afford not to be knowledgeable.

So whether you’re a master of your money or your money masters you, anyone can benefit from becoming more financially literate. Here are a few ways you can do just that.

Consider How You Think About Money
Everyone has ideas about financial management. Though we may not realize it, we often learn and absorb financial habits and mentalities about money before we’re even aware of what money is. Our ideas about money are shaped by how we grow up, where we grow up, and how our parents or guardians manage their finances. Regardless of whether you grew up rich, poor, or somewhere in between, checking in with yourself about how you think about money is the first step to becoming financially literate.

Here are a few questions to ask yourself:

  • Am I saving anything for the future?
  • Is all debt bad?
  • Do I use credit cards to pay for most, if not all, of my purchases?

Pay Some Attention to Your Spending Habits
This part of the process can be painful if you’re not used to tracking where your money goes. There can be a certain level of shame associated with spending habits, especially if you’ve collected some debt. But it’s important to understand that money is an intensely personal subject, and that if you’re working to improve your financial literacy, there is no reason to feel ashamed!

Taking a long, hard look at your spending habits is a vital step toward controlling your finances. Becoming aware of how you spend, how much you spend, and what you spend your money on will help you understand your weaknesses, your strengths, and what you need to change. Categorizing your budget into things you need, things you want, and things you have to save up for is a great place to start.

Commit to a Lifestyle of Learning
Becoming financially literate doesn’t happen overnight, so don’t feel overwhelmed if you’re just starting to make some changes. There isn’t one book, one website, or one seminar you can attend that will give you all the keys to financial literacy. Instead, think of it as a lifestyle change. Similar to transforming unhealthy eating habits into healthy ones, becoming financially literate happens over time. As you learn more, tweak parts of your financial routine that aren’t working for you, and gain more experience managing your money, you’ll improve your financial literacy. Commit to learning how to handle your finances, and continuously look for ways you can educate yourself and grow. It’s a lifelong process!

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You Can’t Take It With You

July 2, 2018

You Can’t Take It With You

A LinkedIn study found that Millennials are likely to change jobs 4 times in their first 10 years out of college. That equates to landing a new job roughly every 2.5 years by age 32!

So if you’re feeling the itch to leave your current job and head out for a new adventure in the workforce, the experience you’ve gained along the way will go with you. You may have made some great business connections too, and gotten some fabulous on-the-job-training. All of these things will “travel well” to a new job.

But there’s one thing you can’t take with you: An employer-supplied life insurance policy. While the price is right at “free” for many of these policies, there are several drawbacks that may deter you from relying on them solely for coverage.

1. An employer-provided policy turns in its two weeks notice when you do. Since your employer owns the policy – not you – your coverage will end when you leave that job. And unless you’re walking right into another employment opportunity where you’re offered the same type and amount of coverage, you might experience gaps or a total loss of coverage in an area where you had it before. When you’re not depending on an employer to provide your only life insurance coverage, you can change jobs as often as you please without the worry of the rug being pulled out from under you.

2. The employer policy is touted as ‘one size fits most.’ But it’s not likely that a group policy offered through an employer will be tailored to you and your unique needs. There may be no room for you to chime in and request certain features or a rider you’re interested in. However, when you build your own policy around your individual needs, you can get the right coverage that suits who you are and where you’d like to go on your financial journey.

3. An employer policy may not offer enough to cover your family. What amount of coverage is your employer offering? When you’re first starting out in your career, a $50,000 or even a $25,000 employer-provided policy might sound like a lot. But how far would that benefit really go to protect your family, cover funeral costs, or help with daily expenses if something were to happen to you?

Whether or not your 5-year plan includes 5 different jobs (or 5 entirely unrelated career paths), with a well-tailored policy that you own independent of your employment situation – you have the potential for a little more freedom and security in your financial strategy. And you won’t be starting from square one just because you’re starting a new opportunity.

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Getting a Degree of Financial Security

Getting a Degree of Financial Security

The financial advantage gap between having a college degree and just having a high school diploma is widening!

In 2015, the average college graduate earned 56% more than the average high school graduate. This is the widest gap between the two that the Economic Policy Institute has recorded since 1973!

This income difference is making saving for retirement difficult for millennials without a college degree. According to the Young Invincibles’ 2017 ‘Financial Health of Young America’ study, millennial college grads – even with roadblocks like student debt – have saved nearly $21,000 for retirement. That’s quite a lot more as compared to the amount saved by those with a high school diploma only: under $8,000.

However, a college grad may encounter a different type of retirement savings roadblock than a reduced income – student loan debt. But the numbers show that even with student loan debt, the advantages of having a college degree and a solid financial strategy outweigh the retirement saving power of not having a college degree.

Here’s an issue plaguing both groups:more than two-thirds of all millennial workers surveyed do not have a specific retirement plan in place at all.

Regardless of your level of education or your level of income, you can save for your retirement – and take steps toward your financial independence. Or maybe even finance a college education for yourself or a loved one down the road.

The first step to making the most of what you do have is meeting with a financial advisor who can help put you on the path to a solid financial strategy. Contact me today. Let’s work to get your money working for you.

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The Millennials Are Coming, the Millennials Are Coming!

February 12, 2018

The Millennials Are Coming, the Millennials Are Coming!

Didn’t do so well in history at school? No worries.

Here’s an historical fact that’s easy to remember. Millennials are the largest generation in the US. Ever. Even larger than the Baby Boomers. those born between the years 1980 to 2000 number over 92M. These numbers dwarf the generation before them: Generation X at 61M.

When you’re talking about nearly a third of the population of North America, it would seem that anything related to this group is going to have an effect on the rest of the population and the future.

Here are a few examples:

  • Millennials prefer to get married a bit later than their parents. (Will they also delay having children?)
  • Millennials prefer car sharing vs. car ownership. (What does this mean for the auto industry? For the environment?)
  • Millennials have an affinity for technology and information. (What “traditional ways of doing things” might fall by the wayside?)
  • Millennials are big on health and wellness. (Will this generation live longer than previous ones?)

It’s interesting to speculate and predict what may occur in the future, but what effects are happening now? Well, for one, if you’re a Millennial, you may have noticed that companies have been shifting aggressively to meet your needs. Simply put, if a company doesn’t have a website or an app that a Millennial can dig into, it’s probably not a company you’ll be investing any time or money in. This may be a driving force behind the technological advancements companies have made in the last decade – Millennials need, want, and use technology. All. The. Time. This means that whatever matters to you as a Millennial, companies may have no choice but to listen, take note, and innovate.

If you’re either in business for yourself or work for a company that’s planning to stay viable for the next 20-30 years, it might be a good idea to pay attention to the habits and interests of this massive group (if you’re not already). The Baby Boomers are already well into retirement, and the next wave of retirees will be Generation X, which will leave the Millennials as the majority of the workforce. There will come a time when this group will control most of the wealth in the US. This means that if you’re not offering what they need or want now, then there’s a chance that one day your product or service may not be needed or wanted by anyone. Perhaps it’s time to consider how your business can adapt and evolve.

Ultimately, this shift toward Millennials and what they’re looking for is an exciting time to gauge where our society will be moving in the next few decades, and what it’s going to mean for the financial industry.

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